28
 
   
urban life

what makes big city life so interesting? the answer probably lies in the great diversity of people and impressions that make the city a place of liveliness and colour. inspired by this mixture of vitality and urbanity, puma have launched their urban mobility collection. it offers city dwellers hurrying from one appointment to the next or weaving their way through public transport and shopping crowds a functional and comfortable clothing line suitable for every occasion. puma’s creative director hussein chalayan has combined sporty, light elements with subtle, aesthetic details. the collection mixes clean-cut black windbreakers with art and photo print t-shirts, sophisticated dresses and pants with elegant sneakers and style with high tech features. wearable fashion for everyday life in downtown and suburbia.