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everything in life depends on your point of view. looking at the woods, the streets, the weather, the world, life and certain products always offers a different perspective for every observer … a different truth. a city can be noisy and ugly to some people, while to others it’s a dynamic place full of positive energy – everything is somehow right and wrong at the same time. there isn’t just beauty or ugliness, positive or negative, black or white, there are many shades and nuances, many different perspectives and points of view. it’s up to us to decide how we want to see life and the things surrounding us.
volvo’s current advertising campaign surrounding their new “c 30” model deals with this wide range of opinions and perspectives, too. ”a product of free will“, is the consequent motto of this dynamically shaped vehicle, which unites many different reactions “under one bonnet”: cool, ugly, trivial, embarrassing, beautiful, funny, crazy, cute, provocative, great – love it or hate it. it just goes to show that people do have their own opinion after all …
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