why is acceptance and understanding of swedish interior design so widespread? why does the swedish interior style provoke such positive response in sweden as well as abroad? thomas asplund, co-founder of the furniture and interior company asplund, tries to find an answer to this question: “people in sweden have always been very appreciative of beautiful, functional things. we spend much time in our home and want to surround ourselves with attractive as well as practical things. and this idea appeals to pretty much everybody,” says the ambitious furniture lover. another aspect contributing to this phenomenon is the fact that swedish tv and media are turning the spotlight on local designers and new talents, thus making the presence and esteem of national creativity an important part of public life.
since the very beginnings of the company about two decades ago, swedish furniture store asplund has always embraced this particular attitude, promoting young talents and giving them a platform from which to advance to the international design world. thomas asplund and his brother michael have shown a fine talent for bringing together internationally renowned designers and young up-and-coming designers, and thus creating the typical asplund style. the fertile foundation of this philosophy was originally created back in 1989, when the asplund brothers opened a gallery in stockholm to define and showcase furniture as art. this concept turned out to be so successful that the two brothers soon decided to create their own furniture collection.
today, their product portfolio includes a wide range of cabinets, tables, chairs, mirrors, cupboards and all kinds of home accessories that are characterised by plain and timeless beauty. long-lasting home products representing the “scandinavian soul” of craftsmanship that effortlessly blend in with any kind of interior design style. particularly the company’s selection of modern, high-quality carpets has become an important pillar of asplund’s success. their creations represent the ideal carpet fantasies of headstrong designers like piero lissoni, tom dixon, stefano giovannoni, alfredo häberli, james irvine, jasper morrison, marc newson or miguel vieria bapti while at the same time staying true to the typically plain asplund look.
as thomas asplund explains, most of the products – except for the carpets – are produced in sweden due to the company’s increased love of detail and its high quality standards. “we simply want to create objects for your home that you never want to part with again because you’ve grown so fond of them.” every new product of the collection should definitely have what it takes to become a future design classic. without a doubt, their product range already includes a bunch of those potential future classics …