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| taking it lightly |
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| in the past, there hasn’t really been anything “easy” about golf. until now, neither the art of swinging, elegant curve dynamics at tee-off nor the necessary equipment inside the golfer’s bag have had anything to do with attributes such as “simple” or “light”. at least the heavy golfer’s bag on your shoulder is going to be confined to the past from next spring onwards. the first puma travel golf collection finally packs up with bulky golf bags and overloaded equipment. |
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| long gone seem to be the times of the good, old caddy carrying your clubs all across the alley – or “fairway”, as it is called in golfer’s language – and ideally even to dinner at the club restaurant. the modern golfer carries his equipment himself – everywhere he goes! no matter whether it was for business trips or private holidays, the bulky handling of heavy golf equipment posed a slight obstacle for journeys to far-away greens. therefore, puma has dedicated its new “travel golf collection” to providing the dynamic, travelling sportsman with a perfect “companion” supposed to make en-route golfing easier. for instance, the “travel golf bag” constitutes a handy “companion” with enough space to not only host an entire set of clubs but also the appropriate outfit for a stylish appearance on and off the trimmed lawn. besides the bag, the golf collection also contains shoes, clothes and accessories, all made of particularly light materials. thanks to crease-resistant materials, all products can easily be stored in the suit bag integrated into the golf bag.
besides their fashionable looks, all clothing items of the collection also feature highly functional details. for instance, the collection also includes a foldable performance jacket for men that is wind- as well as waterproof. the “traveller golf shoe” for men as well as women is extremely light too, can be easily compacted and meets all practical demands of the sport. puma’s sports-oriented travel golf collection already goes into its third round and has been able to define an elegant-urban dress code. the next (collection) “round” should not only improve your handicap and simplify the long way to the perfect hit, but also bring golf closer to people who didn’t have to do anything with the sport so far. by the way: “crossgolf” doesn’t necessarily have to happen on grass – and some sort of free space can surely also be found somewhere near you … |
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| isabel baier |
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