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| lively can |
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| what happens to the consumer goods we use every day? they eventually end up in the garbage. gone, forgotten, without meaning. however, lately there has been a shift towards the recyclability of things, often also in a creative way. in the same spirit, red bull has turned their empty drink cans into a truly unique form of art: art of the can is the name of the artistic orientation that gives people wings around the world. |
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| “there is life after the can“, could be the motto for the artful creations made of old drink cans that can be seen at the “art of the can contests” initiated by drink manufacturer red bull some time ago. even if the last sip of the drink has gone and the empty aluminium can doesn’t seem to be of any further use, there is indeed a way of creating something new with the right wealth of ideas and a bit of unselfconsciousness ... this can even result in some quite unusual objects if you take a look at the painted, bent, punctured, deformed, welded, printed and folded sculptures and works of art produced in previous years. especially american artists and amateur creatives like to commit themselves to the fanciful recycling of the cans and are inspired by the “liberating” sparkle of the can’s design and the powerful symbolism of the two clashing bulls. there are no limits to fantasy or design possibilities, as the “can arts” exhibited in the american cities of minneapolis and dallas proved during the last year: no matter if it was a running dog, a larger-than-life insect, a tender ballerina, a robot wrestling match, tasteful jewellery for neck and earlobes or a fashionable metal sneaker – all results had in common that they were original, witty and showed that creativity often doesn’t require more than to make use of the things surrounding you. |
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| helmut wolf |
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